IMHO, the greatest service OONA & Lori Baldwin provide is fore fronting the dysfunction of normal. Not only culturally, but as a species, we appear stuck in a bad space until that is confronted and remedied.

In psychology alone, this is identified by Gustave Le Bon and Sigmund Freud. This is at the very beginning of psychology. The issue appears much earlier in religion and philosophy. IMHO there is nothing more important to examine.